Archive
-
One-off Gift vs. Long-term Partnership: When to Choose Short-term Support and When to Commit for Years
You’ve been offered either a one-off donation or a recurring partnership. This guide compares both options and helps you decide based on…
-
Forget Tax Write-Offs. Modern Sponsors Invest in People They Trust
Sponsorship is no longer about easing year-end accounts. Today’s sponsors back individuals whose values and integrity they trust, creating partnerships that go…
-
Sponsorship in the Czech Republic, Austria and Germany: Market Comparison 2025
A concise comparison of the sponsorship markets in the Czech Republic, Austria and Germany in 2025—sizes, growth trends, dominant sectors and leading…
-
Sponsorship and Crisis: How Partners Handled COVID, Inflation and Disruptions
COVID, inflation and energy shocks tested sponsorship. Some partners cut budgets and cancelled events; others adapted—moving online, leaning on communities and emerging…
-
How to Measure Sponsorship ROI — a Simple Calculator for Talents
A practical, calm guide to proving the value of sponsorship: track reach, engagement, conversions, brand impact and media value — and use…